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Coventry Scale Company Makes On-Screen Debut with its New Video

It was lights, camera, action at Coventry Scale Company this week, as it made its on-screen debut for the company’s first video.

Responding to the latest demand for online video content, the company has created a short video to demonstrate its products and services in a catchy show reel for businesses requiring industrial weighing equipment.

Tom Marren, Managing Director at Coventry Scale Company, comments: ‘We wanted to give people an easy way to see the full spectrum of products and services we offer, ensuring Coventry Scale Company is recognised as a full service industrial and commercial weighing solutions provider.’

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Your Business in ‘SafeContractor’ Hands with Coventry Scale Company

Coventry Scale Company – leading industrial and commercial weighing equipment suppliers – has received the Alcumus SafeContractor accreditation for achieving excellence in health and safety in the workplace.

SafeContractor, the leading health and safety pre-qualification assessment scheme, with Alcumus, the multi-disciplinary provider or risk management, compliance and certification services, have awarded the Coventry based industrial weighing experts with the accreditation following a rigorous assessment of the company’s health and safety standards and                                                                                                                                   management amongst contractors.

Neil Keegan, Technical Director, Coventry Scale Company, comments: ‘We’re delighted to receive this accreditation from the industry leading health and safety compliance professionals. It’s a testament to a long history of high standards in competence and compliance that is always a fundamental point of every job we do.‘This will give all our customers the reassurance that they are in safe hands with Coventry Scale Company.’

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Rice Lake iDimenson Introduced to the UK

Coventry Scale Company is pleased to introduce the iDimension 100, from Rice Lake Weighing Systems, to the UK.

Offering the fastest solution for calculating NTEP certified dimensions of boxes, flats, polybags, tubes and other irregular-shaped packages, the iDimension 100 – 3D imaging and dimensional measuring system – is now available to UK companies, via the Coventry based industrial and commercial weighing equipment suppliers.

The iDimension 100 has been comprehensively designed to ensure freight compliance and reduce revenue loss from miscalculated dimensions in retail, office and shipping environments, allowing companies to improve processing time and efficiency.

idimension 100

Neil Keegan, Technical Director, Coventry Scale Company, comments: ‘The iDimension 100 really does what it says on the tin. The technology allows for a more convenient, faster and reliable production line, even for the ‘tricky to measure’ packages. Giving businesses no risks and all the benefits.’

The, easy-to-set up and use, system offers an intelligent operator display directly attached, eliminating the need for a PC interface. A truly plug in and go product – simply open, assemble and display dimensions, instantly! What’s more, Rice Lake has even produced an easy-to-follow, step-by-step set up video for you to follow.

The iDemension 100 provides industry leading 0.2 second NTEP accuracy, revealing parcel dimensions in less than 2/10th of a second and uneven shapes to 0.5 in NTEP certified cube dimensions. Features / Benefits also include:idimension 100XL With Touchscreen Display

  • Easy Setup – plug in and go!
  • Innovative Technology – multi patented, innovative sensing technology and 3D imaging combine to optimise time and thru put.
  • Operator Display – attached and ready to go with length, width and height measurements.
  • Operating Versatility – improve process time and efficiency with virtually no special alignment or handling.
  • Speed and Accuracy – faster and more accurate than manual measurements, eliminating the risk of human error.
  • Advanced Data Management – configurable to third-party software programmes to capture dimensions, weight and item image, thanks to the simple, open-web service API.
  • Shipping and Warehouse Management Software Compatibility

Take measurements to a new dimension with Rice Lakes’ iDimension 100.

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Coventry Scale Company a ‘Chip off the old Block’ as it Rescues Guinness World Record Attempt at Resorts World, Birmingham

Coventry Scale Company came to the rescue for the official adjudication of the world’s largest fish and chips record attempt at Robata Restaurant, Resorts World, Birmingham, this week.

The Guinness World Record attempt for the largest serving of fish and chips was smashed by the Midlands Restaurant, and the Coventry based industrial weighing company was there with its top of the range, industrial scales to step in for the official weighing after the fish was found to be so big only specialist scales would do and the existing supplier was nowhere to be seen.


Tom Marren, Managing Director, Coventry Scale Company, explains: ‘We were delighted to be part of this momentous occasion, even if we did only have 45 minutes to turn things around! The Guinness World Record adjudication is a rigorous process, so they had to ensure the accuracy of the scales. The extent of the attempt meant that only specialist scales were up to the task. Thanks to the expertise of our team, the scales were approved, with just minutes to go, and the world record attempt was a huge success.’

The Robata’s fish and chips serving weighed in at 82.73kg, compared with the current record of 64.89kg set six years previously.  

Ian Bennett, Operations Director RWB, continues: ‘Months of planning and logistics went into the attempt to realise the Guinness world record for the largest ever serving of fish and chips.  ‘On the actual day, and only a few hours before the attempt started, we were made aware of a serious problem that would have killed the attempt. The scales, that were critical in securing the record, weren’t big enough. The supplier we used was contacted but couldn’t help as they’d finished work for the day.

‘We contacted Coventry Scale Company and, within minutes of the call they were sorting out scales to do the job, including calibration and the necessary certification, crucial in securing the record. In just under an hour the scales arrived and were set up whilst the fish and chips were being cooked.

‘We cracked the record, and in no short part to Coventry Scale Company! Incredible service and I can’t thank them enough for their fantastic support and positive attitude to help solve our problem. Without them we’d have had an embarrassing situation on our hands with press and public attending the event.’

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Weighing in to back Coventry’s 2021 bid

Coventry based weighing scale company is the latest business to back the city’s bid to become City of Culture 2021. Coventry Scale Company Ltd, who has been in business in the city for more than 40 years, believes that winning the bid will boost Coventry’s economy and encourage more skilled people to come to work and live in the city. 

Tom Marren, from Coventry Scale Company Ltd, commented: “We’re delighted to be able to back the bid. Coventry is a great city and one that the whole team at Coventry Scale Company love, live and work in. So to see it win the bid to become City of Culture 2021 will be fantastic.

“It will boost Coventry’s economy, drive employment and encourage more skilled professionals to come and live and work in the city. In addition, it’ll improve the lives of the younger generation and give the city the recognition it deserves.”

A family owned company established in 1975, Coventry Scale Company Ltd supplies industrial weighing equipment and solutions to a number of industries including automotive, food production, agriculture, laboratory and logistics.

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Weighing up Coventry Rugby Club players

Weighing up the players at Coventry Rugby has become a whole lot easier this season, thanks to a donation from Coventry Scale Company Ltd.

The company, who supplies industrial weighing equipment, has provided the national league one club with a medical weighing scale, which the coaching team are using weekly, to check the fitness levels of the squad.
CRFC Shot
Tom Marren from Coventry Scale Company Ltd, said: “We’re proud to sponsor Coventry Rugby and donating the scale to assist with the strength and conditioning of the squad seemed like a natural link.”

It’s important to weigh the players, before and after games, to monitor hydration levels and ensure that weight lost during the game can then be replaced with fluids. In addition, with this scale the club is able to measure the players’ height, body mass index, and even bone density.

Tom added: “Having followed the club for many years and played grassroots rugby myself in the city, we’re looking forward to supporting the club throughout what is turning out to be an exciting season.”

In addition to medical scales, Coventry Scale Company Ltd provides industrial weighing solutions for a number of industries including automotive, food production, agriculture, laboratory and logistics.

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Next generation take on Coventry Scale Company Ltd

A Coventry based weighing scale company has a brand new management team in place after its original owners recently retired. Coventry Scale Company was ran as a partnership for 40 years before employees, Tom Marren and Neil Keegan, bought the business in November, setting it up as a limited company.

Tom and Neil, who themselves have clocked up more than 40 years service between them, have played an active role in running the business for the last five years, so buying the company together was a natural next step.
In addition, Tom is helping to keep the business a family affair because it’s his dad, Joe Marren, who set up Coventry Scale Company with partner, Richard Regan, in 1975.

Joe and Richard started out supplying and servicing cash registers and weighing scales for the city’s butchers and greengrocers. They grew the business over the next four decades, moving into supplying and maintaining industrial equipment for companies such as Jaguar Land Rover, Unipart UTL and Brose. Neil and Tom both joined the company as apprentices, Neil started in 1992, before Tom came on board in 1997.

Tom Marren comments: “The work my dad and Richard have done over the last 40 years has built a successful business, giving us a great platform to work from. It’s an exciting time for the weighing industry because technology has developed that rapidly in recent years that we’re now able to write software that can provide a solution for any weighing scenario. We’re really looking forward to growing this part of the business, taking on new customers, while continuingto work with all of our existing customers.”CovScaleCo